This mural depicts a can of Coors beer and along side the words “Chale con Coors” which translates to Boycott Coors. The mural was created in 1973 in order to depict positive contributions of Mexican-American men. The part of the mural depicted here is a small part of a much larger piece that depicts many other important events to Mexican-American history.
The mural indicates how despite the boycott being on going, and the start of it being quite recent, when the mural was painted, Mexican-Americans still identified it as culturally and historically important. The fact that murals are typically meant to be seen and appreciated by a whole community, also points towards this mural being a form of community-centered activism encouraging the community around it to boycott Coors.
Aranda, Guillermo, and Salvador Barrajas. “Chicano Park: Historical Mural: Detail of Coors Beer Can.” UC San Diego Digital Special Collections, Accessed December 14, 2022. https://library.ucsd.edu/dc/object/bb2153617p.