This source comes from a bilingual newspaper aimed at a Mexican-American audience. The paper contains articles in both English and Spanish. Throughout this edition, the articles primarily focus on news important to the Southwestern/Western Mexican-American community. This newspaper in itself shows the importance of journalism catered to the Mexican-American audience. The use of Spanish in the paper drives home the idea that it is made with spanish-speaking audiences in mind. Additionally, the focus on news that impacts Mexican-Americans in particular is important, and allows this paper to address the needs of the community better than a paper made for a more general audience.
The front page highlights an article on the Farm Workers Movement. This article highlights many of the ways in which the Farm Workers Movement was able to appeal to the Mexican-American community. It notes the existence of “Rally-fiestas” which would be a form of community-based organizing that would speak specifically to the Mexican Americans who made up much of their population. Additionally, the chants quoted in the paper are all in Spanish. The fact that the movement was so heavily reported on in the paper demonstrates the significance it held in the Mexican-American community in the 1960s-70s.
Farm Workers Demand Justice
On the morning of August 3rd, farmworkers at the Giumarra Vineyards Corporation walked out of the fields with shouts of Viva Nuestra Union! Viva la Huelga! Viva la Raza! and Viva César Chavez!, marking the beginning of the long-awaited drive to win union benefits for over 2,500 field workers.
Most of the workers at Giumarra had signed authorization cards designating the United Farm Workers Organizing Committee (UFWOC) as their bargaining agent with their employer. At a Rally-Fiesta held on July 23rd for union members at Di Giorgio and Giumarra in Bakersfield, Giumarra workers pledged themselves to not be strike-breakers if the company did not agree to recognize the rights of the workers to a union of their choice.
“Farm Workers Demand Justice .” La Raza. September 4, 1967. https://ucla.app.box.com/s/mxnsearrih2trq0hcn1l5t4953e04mw1.